SKYLANDERS “GOES DARK” AT SDCC

SANTA MONICA, Calif. – July 21, 2014 -  For the first time, Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc. (NASDAQ: ATVI), brings Skylanders®, the world’s leading Toys-to-Life™ video game franchise¹, to Comic-Con International: San Diego. Starting Thursday, July 24, fans descending upon San Diego Comic-Con will be among the first in the world to get a look into the Skylanders universe, including new toys, and hands-on Skylanders Trap Team gameplay, with more news to come.  Attendees will be the first consumers to check out the new Skylanders Trap Team Dark Edition Starter Pack toys and will be able to pre-order the Starter Pack at the Skylanders booth (#303).  North American fans who can’t wait for the convention to start can pre-order the Skylanders Trap Team Dark Edition Starter Pack beginning today at major retailers while supplies last.

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The Skylanders Trap Team Dark Edition is a true collector’s starter pack that includes the special Ultimate Kaos Trap, which allows Portal Masters to trap and play as Kaos when the game launches in North America on October 5.  The Skylanders Trap Team Dark Edition Starter Pack features the Ultimate Kaos Trap, a special, larger-sized Trap to capture Skylands’ #1 villain. It will also include two Traps; exclusive black and silver variant designs of new characters Snap Shot, Wildfire and Food Fight; a two-sided ultimate collector poster; sticker sheets and trading cards. The Skylanders Trap Team Dark Edition Starter Pack will be available on Xbox 360™ games and entertainment system from Microsoft; Xbox One, the all-in-one games and entertainment system from Microsoft; PlayStation® 3 computer entertainment system; PlayStation® 4 and Nintendo’s Wii™ and Wii U™ systems for a suggested retail price of $99.

“In just 33 months, the Skylanders franchise has grown into a pop-culture phenomenon,” said Josh Taub, senior vice president of product management at Activision Publishing, Inc. “What better way to honor our fans, many of whom attend San Diego Comic-Con, than to give them new ways to experience the game firsthand? With the Skylanders Trap Team Dark Edition, #0 issue of the official Skylanders comic and additional surprises to come, we have more to offer fans than ever before.”

San Diego Comic-Con attendees can check out Skylanders at the following activations:

·         Skylanders Panel (Room 7AB): Skylanders: The Creative Process of Bringing Toys to Life” panel on Thursday, July 24th from 6-7 p.m., moderated by Geoff Keighley, will offer insights into one of the world’s most beloved Toys-to-Life video game franchises, as well as a major announcement about new Skylanders characters. Speakers include: comic book writer Ron Marz (Green Lantern, DC vs. Marvel), famed voice of Kaos Richard Horvitz (Billy and Mandy, Invader Zim), and Toys for Bob’s Director of Toy and Character Development, I-Wei Huang. New updates to the Skylanders franchise will be revealed, and fans will leave with Skylanders giveaways, while supplies last.

·         Skylanders Costume Contest (Room 7AB): Activision will award more than $5,000 in cash prizes and rare toys to the best Skylanders costumes at the panel on Thursday.

·         Skylanders Show Floor (Booth #303): Fans can check out new Skylanders Trap Team toys, pose with Skylanders’ #1 villain Kaos and costume characters, and receive giveaways while supplies last.

·         Skylanders Comic Book, IDW Publishing (Booth #2643): Leading comic book publisher IDW will debut the first-ever Skylanders comic-book series. Issue #0 – debuting at Comic-Con – will feature an introductory 16-page story that serves as a prequel to this year’s Skylanders Trap Team.  Limited copies of a variant cover of the comic book will be available for purchase exclusively for attendees.

·         First Public Hands-on Opportunities (Various Locations): Fans can be the first consumers in the world to play the upcoming Skylanders Trap Team at several locations and receive special giveaways while supplies last: Skylanders Trap Team First-to-Play Tour kicking off in the Interactive Zone at Petco Park’s Lexus Premier Lot (no SDCC badge required); the Nintendo Gaming Lounge in the San Diego Ballroom, Marriott Marquis & Marina (no SDCC badge required); and the Xbox Lounge in the Manchester Grand Hyatt at 1 Market Place (SDCC badge required). While at the Xbox Lounge, fans can win a collectible Skylanders-themed Xbox One.

·         Rubie’s Costumes (Booth #3649): Skylanders fans can get a sneak peek at the new Skylanders Halloween costumes available this fall at Rubie’s booth.

·         Mad Libs Pop-Up Shop (Booth #4612): Attendees can get their hands on the popular Skylanders UniverseTM Mad Libs, featuring more than 20 original stories, available for purchase at the Mad Libs Pop-Up Shop.

·         Special Kids Day Activities – Sunday, July 27 (Various Locations):   Kids who play the game at the Skylanders Trap Team First-to-Play Tour in the Interactive Zone will receive special giveaways, while supplies last.  Fans can also stop by the Penguin Publishing booth to pick up their limited edition Skylanders activity poster, while supplies last. Kids will also get a peek into the Skylanders comic book at IDW’s Kids Comics Panel on Sunday at 10 a.m. (Room 4).

Toys”R”Us Celebrates E3 with Skylanders Trap Team!

E3 is here and Toys“R”Us is celebrating the year’s biggest week in gaming with the introduction of new games, hot deals, giveaways and more for avid fans!

Skylanders Trap Team Goes Legendary with Exclusive Pre-Order Sweeps

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We are excited to announce the launch of the Skylanders Trap Team Legendary Treasure Pre-Order Sweepstakes exclusively for Toys“R”Us customers. Fans who pre-order Trap Team at Toys“R”Us stores nationwide or online at Toysrus.com (including those who have already placed pre-orders) will instantly win a complimentary Skylanders toy or accessory, available later this fall when the game launches. Plus, they will have the opportunity to enter to win additional one-of-kind prizes, including a $1,000 Toys“R”Us shopping spree, a life-sized MEGA Bloks Skylander or the ultimate Skylanders bedroom makeover. Visit Toysrus.com/LegendaryTreasure for sweepstakes details.

Trap Team’s Gearshift Now Available for Pre-Order

Soon-to-be Trap Masters can also get ahead of the game by pre-ordering the recently announced Skylanders Trap Team character, Gearshift, now at stores nationwide and at Toysrus.com (quantities limited). Gearshift marks the first time fans will be able to get their hands on the Tech element character, well in advance of her official arrival in 2015.

Skylanders Giveaways, Deals and Discounts this Saturday Only at Toys“R”Us

Portal Masters eager to enhance their current Skylanders gameplay experience and collection are encouraged to visit their local Toys“R”Us store this Saturday, June 14 for the chance to receive a complimentary Skylanders toy. The first 50 fans to stop by the Electronics department at ANY Toys “R”Us store will receive a FREE Skylanders Sidekick figure (no purchase necessary, quantities limited). While in-store, shoppers can also take advantage of the following Skylanders deals, valid in-store Saturday only*:

· 50% OFF ALL Skylanders SWAP Force Starter Packs

· $20 OFF ALL Skylanders SWAP Force play sets – prices vary

· 3 for $24 ALL $9.99 – $13.99 Skylanders SWAP Force figures

· 3 for $35 ALL $16.99 Skylanders SWAP Force figures and $15.99 Skylanders Giants figures

"Skylanders" Doom Stone Toy Giveaway Toys "R" Us Event

SKYLANDERS FANS CAN NOW PRE-ORDER A TRAP MASTER TOY FOR SKYLANDERS TRAP TEAM

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SANTA MONICA, Calif. – June 5, 2014 – Skylanders Trap TeamTM will get a heavy dose of girl power when Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc. (NASDAQ: ATVI) brings Gearshift to Portal Masters via a special pre-order program starting today. Gearshift is the latest character to be unveiled in the Skylanders Trap Team lineup and will be offered to Skylanders fans for pre-order at all major North American retailers while supplies last. This marks the first time fans will be able to get their hands on the Tech element character, months in advance of her official arrival at retail in 2015. Only a limited supply of Gearshift will be available for the October 5, 2014 launch of Skylanders Trap Team TM in North America, so fans are encouraged to pre-order her today to guarantee they can get this highly collectible character at launch!

Skylanders Trap Team brings a ground-breaking innovation to the Skylanders franchise by reversing the magic of its signature Toys-To-Life™ play pattern to let kids bring life-to-toys for the first time. In the game, Gearshift was created on the Tech island of Metallana by King Mercurus, who considered the young robot to be his own daughter. But rather than performing royal duties, Gearshift preferred to spend her time in the oily depths of the kingdom among its workers, secretly tending to the huge subterranean machines. When her father discovered this, he was furious – but then a squadron of Undead Stormriders suddenly attacked. Learning that these marauders wanted to capture her father, Gearshift used her knowledge of the labyrinth below to hide him. Seizing the emblem of her people – The Great Gear – she used it to fight the Stormriders, inspiring the workers to rise up. Together, they drove the Stormriders out of Metallana and saved the kingdom. For this, Gearshift was made part of the Trap Team, using her new awesome Traptanium-forged gear to help defend Skylands.

Skylanders Trap Team allows Portal Masters to seek out the most wanted villains in all of Skylands, capture them and pull them out of the game into their living rooms by securing them in a Trap. Fans can then use Traps to play as both heroes and villains who join the forces of good for the first time in an all-new adventure. The game will come with the Traptanium PortalTM, a new device that will enable kids to hear the villain speaking to them from inside the physical Trap.

Kids will be able to place the Trap in a special slot on the Portal, next to their Skylanders figures, to defeat and capture villains, as well as play as villains. Players also have the option to switch between playing as a Skylander and a villain at any time, creating fun and unique “tag team” gameplay. They can even take their Traps and their Skylanders characters to their friends’ houses for fun, co-operative adventures across console game systems. Skylanders Trap Team will be available on Nintendo Wii™, Wii U™, 3DS™, PlayStation®3 and PlayStation®4 computer entertainment system as well as the Xbox 360™ and Xbox One™ video game and entertainment system from Microsoft.

Additionally, Skylanders fans attending E3 2014 will get an exclusive first glimpse of this new hero at the Activision booth, which is located in South Hall #1647.

The World Of Skylanders® Comes to Comics

San Diego, Calif. (May 15, 2014) – In conjunction with Activision, IDW Publishing is proud to announce the first-ever Skylanders comic-book series, penned by renowned comic-book writer Ron Marz, and Mike Bowden and David Baldeon as lead artists. In the world of video games, Skylanders is a global phenomenon and the best-selling kids’ game franchise since its launch in 2011.1 Now fans have the opportunity to follow the adventures of all their favorite characters from Skylands through the magic of comic books. The first issue, a prequel to the Skylanders Trap Team™ storyline, actually provides fans an inside look at where some of their favorite Skylanders came from, and even gives them a first look at a few all-new characters from the upcoming game.

Macintosh HD:Users:rosalindmorehead:Desktop:Skylanders_Char_LockUp_Logo_Blue_LoRes.jpgIDW Publishing has been known for the quality and care given to some of the most beloved all-ages properties, and Skylanders is no different. The videogame sensation is making the leap to the pages of comics this July, debuting at Comic-Con International: San Diego 2014. Skylanders #0 features an introductory 16-page story as well as character guides and additional back-up information. The issue will be launched in both print and digital during SDCC weekend.

“We are thrilled to be combining Skylanders, the pioneer of the toys to life video game genre, with IDW, one of the industry’s leading comic-book publishers in the U.S.,” said Ashley Maidy, vice president of global licensing and partnerships at Activision. “The comic-book series will offer fans a glimpse into the backstories of their favorite Skylanders characters, expanding on the universe that they’ve embraced so enthusiastically in the franchise’s short history. To explore the world of Skylands beyond the game is an opportunity we know our fans have long been awaiting, and we couldn’t be more excited to see this manifested through a comic series.”

Skylanders will also join IDW’s successful Micro Comic Fun Packs line-up this fall and will be available in comic-book stores as well as mass-market retailers this October. Distribution is expected in the following territories: United States, Canada, France, Italy, United Kingdom, Ireland, Germany, Austria, Switzerland, Belgium, Luxembourg, Netherlands, Denmark, Finland, Norway, Sweden, Switzerland, Spain, Portugal, Australia and New Zealand.

“The idea behind creating a Skylanders comic book series resonates strongly with us on so many levels – the storyline and audience appeals to the comic book world and feels like a seamless relationship,” says David Hedgecock, IDW’s Managing Editor and Editor of the Skylanders series. “We’re honored to be the publisher of choice to introduce the world of Skylanders into the comic-book landscape.”

The world of Skylanders continues at IDW and whether you like your comics large, small or digital, we have you are covered!

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SKYLANDERS® CELEBRATES SOCCER FEVER WITH KICKOFF COUNTDOWN

The heroes of Skylanders SWAP ForceTM have enlisted yet another team member in the battle against Kaos, this time with a soccer-themed flair. For the first time in Skylanders® history, Kickoff Countdown will make his way exclusively to Toys“R”Us stores nationwide and online at Toysrus.com on Sunday, May 18, and will be available at retailers worldwide the following week. This newly designed Kickoff Countdown is the only Skylander with the head of a soccer ball that appears both on the toy and in-game, which is sure to help him battle his way through Skylands’ most notorious Chompies and Trolls.

Originally, Kickoff Countdown was discovered by a group of Yetis who were snowboarding one particularly chilly morning when they came across a big bomb encased in ice. After bringing it back to their cabin, they were shocked when it actually came to life. No one, not even Countdown himself, has any memory of where he came from or how he ended up frozen in the mountains. Since becoming a Skylander, Master Eon has been graciously trying to help piece together fragments of his past. But this has proven difficult, as Countdown loses some of his memory every time he explodes – which happens a lot!

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