Today, August 16th 2013, Activision Publishing announced that Skylanders Giants was the #1 best-selling console and hand-held video game in dollars in both U.S. and Europe year-to-date in 2013.
The Skylanders figures outsold all action-figure properties in the U.S. and Europe year-to-date in 2013, and the Skylanders property outpaced all toy properties overall in the U.K. year-to-date as of June 30, 2013 including giants likes Star Wars and Marvel!
As of July 31, 2013, the Skylanders franchise has generated life-to-date more than $1.5 billion in worldwide retail sales, and year-to-date in 2013, in both North America and Europe, Skylanders Giants was the #1 best-selling console and hand-held game overall in dollars
Eric Hirshberg, CEO, Activision Publishing commented on this milestone:
“We began something very special with Skylanders and the magic of bringing toys to life through a video game, But it’s not just about the game. We know the toys have to be just as creative and imaginative as the kids that play with them, and that’s why we’re so excited to bring even more innovations — like dynamic swapability — to this genre when Skylanders SWAP Force comes out in October.”
Skylanders Spyro’s Adventure and Skylanders Giants were developed by Toys For Bob, and Skylanders SWAP Force is being developed by Vicarious Visions. For more information, visit www.skylanders.com