Archive | June 2014

Toys”R”Us Celebrates E3 with Skylanders Trap Team!

E3 is here and Toys“R”Us is celebrating the year’s biggest week in gaming with the introduction of new games, hot deals, giveaways and more for avid fans!

Skylanders Trap Team Goes Legendary with Exclusive Pre-Order Sweeps


We are excited to announce the launch of the Skylanders Trap Team Legendary Treasure Pre-Order Sweepstakes exclusively for Toys“R”Us customers. Fans who pre-order Trap Team at Toys“R”Us stores nationwide or online at (including those who have already placed pre-orders) will instantly win a complimentary Skylanders toy or accessory, available later this fall when the game launches. Plus, they will have the opportunity to enter to win additional one-of-kind prizes, including a $1,000 Toys“R”Us shopping spree, a life-sized MEGA Bloks Skylander or the ultimate Skylanders bedroom makeover. Visit for sweepstakes details.

Trap Team’s Gearshift Now Available for Pre-Order

Soon-to-be Trap Masters can also get ahead of the game by pre-ordering the recently announced Skylanders Trap Team character, Gearshift, now at stores nationwide and at (quantities limited). Gearshift marks the first time fans will be able to get their hands on the Tech element character, well in advance of her official arrival in 2015.

Skylanders Giveaways, Deals and Discounts this Saturday Only at Toys“R”Us

Portal Masters eager to enhance their current Skylanders gameplay experience and collection are encouraged to visit their local Toys“R”Us store this Saturday, June 14 for the chance to receive a complimentary Skylanders toy. The first 50 fans to stop by the Electronics department at ANY Toys “R”Us store will receive a FREE Skylanders Sidekick figure (no purchase necessary, quantities limited). While in-store, shoppers can also take advantage of the following Skylanders deals, valid in-store Saturday only*:

· 50% OFF ALL Skylanders SWAP Force Starter Packs

· $20 OFF ALL Skylanders SWAP Force play sets – prices vary

· 3 for $24 ALL $9.99 – $13.99 Skylanders SWAP Force figures

· 3 for $35 ALL $16.99 Skylanders SWAP Force figures and $15.99 Skylanders Giants figures

"Skylanders" Doom Stone Toy Giveaway Toys "R" Us Event



SANTA MONICA, Calif. – June 5, 2014 – Skylanders Trap TeamTM will get a heavy dose of girl power when Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc. (NASDAQ: ATVI) brings Gearshift to Portal Masters via a special pre-order program starting today. Gearshift is the latest character to be unveiled in the Skylanders Trap Team lineup and will be offered to Skylanders fans for pre-order at all major North American retailers while supplies last. This marks the first time fans will be able to get their hands on the Tech element character, months in advance of her official arrival at retail in 2015. Only a limited supply of Gearshift will be available for the October 5, 2014 launch of Skylanders Trap Team TM in North America, so fans are encouraged to pre-order her today to guarantee they can get this highly collectible character at launch!

Skylanders Trap Team brings a ground-breaking innovation to the Skylanders franchise by reversing the magic of its signature Toys-To-Life™ play pattern to let kids bring life-to-toys for the first time. In the game, Gearshift was created on the Tech island of Metallana by King Mercurus, who considered the young robot to be his own daughter. But rather than performing royal duties, Gearshift preferred to spend her time in the oily depths of the kingdom among its workers, secretly tending to the huge subterranean machines. When her father discovered this, he was furious – but then a squadron of Undead Stormriders suddenly attacked. Learning that these marauders wanted to capture her father, Gearshift used her knowledge of the labyrinth below to hide him. Seizing the emblem of her people – The Great Gear – she used it to fight the Stormriders, inspiring the workers to rise up. Together, they drove the Stormriders out of Metallana and saved the kingdom. For this, Gearshift was made part of the Trap Team, using her new awesome Traptanium-forged gear to help defend Skylands.

Skylanders Trap Team allows Portal Masters to seek out the most wanted villains in all of Skylands, capture them and pull them out of the game into their living rooms by securing them in a Trap. Fans can then use Traps to play as both heroes and villains who join the forces of good for the first time in an all-new adventure. The game will come with the Traptanium PortalTM, a new device that will enable kids to hear the villain speaking to them from inside the physical Trap.

Kids will be able to place the Trap in a special slot on the Portal, next to their Skylanders figures, to defeat and capture villains, as well as play as villains. Players also have the option to switch between playing as a Skylander and a villain at any time, creating fun and unique “tag team” gameplay. They can even take their Traps and their Skylanders characters to their friends’ houses for fun, co-operative adventures across console game systems. Skylanders Trap Team will be available on Nintendo Wii™, Wii U™, 3DS™, PlayStation®3 and PlayStation®4 computer entertainment system as well as the Xbox 360™ and Xbox One™ video game and entertainment system from Microsoft.

Additionally, Skylanders fans attending E3 2014 will get an exclusive first glimpse of this new hero at the Activision booth, which is located in South Hall #1647.