Big news from Skylands! Skylanders, the popular kids video game that brings physical toys to life, is taking flight in the Macy’s Thanksgiving Day Parade for the first time! Fan-favorite Skylanders character Eruptor will join the prestigious collection of balloons at the parade, marking a significant pop culture milestone for the franchise.

To re-create Eruptor’s smoldering physique, artists used more than 40 gallons of florescent paint and five barrels of glitter! The live broadcast of the Macy’s Thanksgiving Day Parade will begin at 9 a.m. all time zones on NBC.

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Skylanders Trap Team Launches TODAY!

Skylanders Trap Team Starter Pack In Package

SANTA MONICA, Calif. – Oct. 5, 2014 – Behold, Portal Masters! Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc. (NASDAQ: ATVI) is pleased to announce that Skylanders Trap Team is officially available at major retailers nationwide on Xbox 360and Xbox One video game and entertainment systems from Microsoft, PlayStation® 3 and PlayStation® 4 computer entertainment systems, Nintendo’s Wii system, Nintendo’s Wii U system, and a completely unique adventure is also available on the Nintendo 3DS hand-held system.  The launch of Skylanders Trap Team also ushers in the complete console gaming experience on Tablet*, introducing a Starter Pack that supports iPad®, Kindle Fire and Android tablets.

“The Skylanders® franchise was built on a foundation of creativity and innovation,” said Eric Hirshberg, CEO of Activision Publishing. “And with Skylanders Trap Team, we’re taking that tradition of innovation to new heights. For the last three years we’ve allowed kids to bring their toys to life in a video game, and this year, we’re letting them reach into the game, and pull characters out into the physical world by letting players trap and play as the villains. Skylanders Trap Team is also the first console game to simultaneously bring the entire AAA experience to tablet devices. Overall, we think Skylanders Trap Team represents our most magical innovation yet. But most importantly, it’s just a great game.”

The latest installment of the franchise that pioneered the Toys-to-Life genre is already poised to become one of the top family games this holiday season. Toys“R”Us® recently named Skylanders Trap Team as one of the “Fabulous 15” on the company’s 2014 Holiday Hot Toy List, while Target named Skylanders Trap Team to their Top Toys for the Holidays List.  In addition, the game was featured in Toy Insider’s Hot 20 Holiday Toys of 2014, which highlights the most sought-after and anticipated items of the holiday season.

Skylanders continues to lead and evolve the category with Skylanders Trap Team by letting fans seek out and defeat the most wanted villains in all of Skylands, pull them out of the game and into living rooms by capturing them in magical Traps. Once they’ve defeated the villains, players will be able to place a Trap into the new Traptanium PortalTM to capture them. Players can then send villains back into the game where they can play as them to fight for good, reversing the magic. They will also be able to hear the villains inside the Traps, an innovation that truly brings life to toys.

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“Since it launched four years ago, the Skylanders brand has continued to captivate young fans around the world who eagerly crowd our stores every time a new collectible character is introduced,” said Richard Barry, Executive Vice President, Chief Merchandising Officer, Toys“R”Us, Inc. “In preparation for the debut of Skylanders Trap Team, which truly reinvents the franchise’s signature gameplay, our teams across the globe have worked year-long to ensure Toys“R”Us is THE destination for Portal Masters ready to experience all the fun the new game – and our exclusive Legendary Skylanders toys – have to offer.”

Get Legendary at Toys”R”Us – Toys“R”Us stores in North America and online at will be the only places fans will find the limited edition Legendary Series of Skylanders toys at launch. The Legendary Series features alternative versions of new Trap Master characters and packs, such as Jawbreaker, Déjà Vu and the Nightmare Express Adventure Pack, all of which feature in-game stat boosts.

·         Meet the Minis at WalmartSkylanders fans can visit participating Walmart stores or go to to participate in the ‘Meet the Minis’ program to unlock special content featuring the fully playable and upgradeable Minis, including Gill Runt, Stealth Elf, Weeruptor, Pet Vac and Small Fry via the official Skylanders Collection VaultTM app.  Walmart will also be the only place fans can find the Skylanders Minis Buddy Pack, featuring Tidal Wave Gill Grunt and Gill Runt.

·         NITRO Trap Masters at Target – U.S. Target stores nationwide and will once again be the only place where fans can get their hands on the Skylanders NITRO series of toys, which features the powerful Trap Master NITRO Krypt King.

·         Portals for Punch Pop Fizz at GameStop – During the first week of launch, fans that bring in a Portal of Power® from any Skylanders game can trade it in to receive a free Punch Pop Fizz character, a bright red version of the fan-favorite Skylander.

·         Three Skylanders for Two at Best Buy – Players that purchase any two Skylanders Trap Team game products at Best Buy will receive a free Volcanic Eruptor character, who’s unique appearance is visible in-game. This promotion is available only at Best Buy. 

Skylanders Trap Team introduces heroes known as Trap Masters that wield powerful TraptaniumTM weapons used to defeat Skylands’ most notorious villains including Kaos, as well as brand new Core Skylanders characters and reposed fan-favorite Skylanders characters. The game also features a variety of elementally aligned Traps with unique and interesting designs. In addition, Skylanders Trap Team welcomes Skylanders Minis, 16 small but powerful Skylanders now fully playable, who join the battle against Skylands’ most nefarious villains. Coming to Skylanders fans worldwide on November 1, Eon’s Elite collectors’ toys feature never-before-seen decoration with a distinct, metallic finish and a golden base that sets them apart from other Skylanders toys.

Skylanders Trap Team is compatible with more than 175 unique toys from all previous games — Skylanders SWAP ForceTM, Skylanders GiantsTM and Skylanders Spyro’s Adventure® — every character also will be able to defeat and trap villains using Traptanium Traps, providing fans more ways to enjoy their collections.


Skylanders Trap Team Launches at Toys”R”Us with Early Opening, New Exclusive Figures, Events and More


Skylanders Trap Team Starter Pack In Package

Soon-to-Be Trap Masters Can Capture and Play as Villains for the First Time Ever and Collect All-New Figures, Including the Legendary Series of Toys Available Only at Toys“R”Us

Toys“R”Us, U.S. Stores to Open Early on Sunday, October 5 for Fans Excited to be Among the First to Play the New Game*

 WAYNE, NJ (September 30, 2014) – Toys“R”Us® stores worldwide and are set to “capture” gamers’ imaginations across the globe with the highly anticipated launch of Skylanders Trap Team, the latest extension in Activision Publishing, Inc.’s acclaimed Skylanders® franchise launching this Sunday, October 5. Named as one of the “Fabulous 15” on the company’s 2014 Holiday Hot Toy List, this new video game reverses the magic of the Toys-To-Life play pattern by introducing an innovation that, for the first time ever, lets players take a digital character and bring it to life in the physical world. For the fourth consecutive year, Toys“R”Us will be the only place fans will find the limited edition Legendary Series of Skylanders toys, including alternative versions of new Trap Team characters and packs, such as Legendary Jawbreaker, Legendary Déjà Vu and Legendary Nightmare Express Adventure Pack, all of which feature enhanced in-game powers.

“Since Activision launched its genre-defining Skylanders franchise, it has continued to deliver new titles that expand the Skylanders universe, providing excitement and rich, imaginative play to a very passionate group of fans. With Skylanders Trap Team, now reversing the magic of Toys-to-Life, Activision is once again disrupting the video game aisle in a truly engaging way,” said Richard Barry, Executive Vice President, Chief Merchandising Officer, Toys“R”Us, Inc. “A consistent top-seller at Toys“R”Us the last four years, the Skylanders brand is among the most successful kids’ franchises we’ve seen, and we are thrilled to build on our incredible, global retail collaboration with Activision, bringing an immersive Skylanders Trap Team experience to customers around the world.”

 Skylanders Trap Team allows gamers to seek out and defeat the most wanted villains in all of Skylands, then pull them out of the game and bring them to life right in their living rooms. Portal Masters take on the role of Trap Master, placing the magical Trap on a device called the Traptanium Portal to capture and hear the villain speaking to them. Fans can then play as both heroes and villains in an all-new adventure and build the ultimate Trap Team with more than 60 Skylanders to collect and over 40 villains to capture. Skylanders Trap Team will be available on Nintendo Wii, Wii U, 3DS,  Xbox 360 and Xbox One video game and entertainment system from Microsoft, PlayStation®3 and PlayStation®4 computer entertainment system, as well as a variety of iPad®, Kindle Fire and Android tablets.

Just in time for the holiday season, Toys“R”Us will have the largest selection of Skylanders characters available, including figures from Skylanders SWAP Force, Skylanders Giants and Skylanders Spyro’s Adventure®, all of which are also compatible with Skylanders Trap Team.

Skylanders is a franchise that is built on magical innovation, and our commitment is to try to deliver that with each and every new game. Skylanders Trap Team certainly carries on that tradition,” said Eric Hirshberg, CEO of Activision Publishing. “Just as we continue to up our game, Toys“R”Us is doing the exact same thing. The company has been huge supporters of Skylanders from day one, and that continues this year with the best retail execution we’ve seen yet. Toys“R”Us is again helping us bring the magic of Skylanders to life.”

Toys“R”Us Times Square to Unleash a World of Trap-tastic Fun with Special Launch Activities

On Saturday, October 4 and Sunday, October 5, the Toys“R”Us international flagship store in New York City will celebrate the launch of Skylanders Trap Team with one-of-a-kind in-store experiences. Customers who visit Toys“R”Us Times Square from 11am – 5pm on Saturday and Sunday will be among the first to play the new game at dedicated kiosks throughout the store and receive complimentary giveaways, while supplies last. Fans will also have the opportunity to be digitally teleported into a Skylanders Trap Team ‘Most Wanted’ photo alongside the most notorious villains in Skylands, including Kaos and Chompy Mage. Street Teams in Times Square will distribute informational cards throughout the weekend to build excitement and awareness of the upcoming launch.

Toys“R”Us Stores Nationwide Celebrate the Game’s Arrival with Early Opening, Exclusive Toys, Special Deals and Extra Rewards for Loyalty Members

Portal Masters can be among the first to experience the Skylanders Trap Team game and exclusive figures on Sunday, October 5, when Toys“R”Us stores in the United States will open one hour early, at 8am.* Select locations will also open from 12:01 – 1am on Sunday morning to accommodate avid fans eager to master the art of trapping before anyone else. To view the full list of stores opening at midnight, shoppers can visit And, to get kids and families even more excited for the game’s debut, Kaos will be taking over the Toys“R”Us Twitter channel (@Toysrus) on Saturday, October 4 from 11 – 11:50pm ET. With his unique brand of humor, this infamous evil villain will interact with fans and build anticipation for the midnight release.

With the Skylanders Trap Team Starter Pack finally in hand, those customers who participated in the Toys“R”Us exclusive Skylanders Trap Team Legendary Treasure Pre-Order Program will receive their complimentary Skylanders toy or accessory. They will also be able to enter to win one of the additional Ultimate Legendary prizes, including a $1,000 Toys“R”Us shopping spree, a life-sized MEGA Bloks® Skylander or the ultimate Skylanders bedroom makeover. For more details on how to enter, fans can visit

As an added bonus for the company’s most loyal customers, Rewards“R”Us loyalty members can enjoy special deals on Skylanders software, figures and accessories when they shop from 8am to 10am, and at select stores from 12:01am to 1:00am, on Sunday, October 5. Toys“R”Us recently launched its new Rewards“R”Us loyalty program to offer the more than 18 million existing Rewards“R”Us members, plus those who sign up in-store or online at, an opportunity to bank points for future purchases, enjoy an extended validity period when redeeming their rewards and receive exclusive savings and offers more than ever before. Loyalty members who are also “R”Us credit cardholders earn double Rewards points on any in-store or online “R”Us purchase they make with their card. “R”Us credit cardholders can also take part in 10%** off Thursdays at any “R”Us location. Plus, MasterCard cardholders can also earn points on items purchased at stores other than Toys“R”Us and Babies“R”Us.

Whenever their gaming world is in danger, fans can turn to the limited edition Legendary Series of toys to help defend Skylands against any evil peril. Providing a differentiated shopping experience for Skylanders enthusiasts nationwide, the following magical golden toys can only be found at Toys“R”Us:

 Legendary Jawbreaker Trap Master from ActivisionPublishing, Inc.

This Toys“R”Us exclusive Legendary version of the new Jawbreaker Trap Master character still wields two large Traptanium fists, but with an even more packed punch. Hailing from a race of robots who operated machines powering the fabled Skylanders Train, Jawbreaker once led an ordered existence full of rules and regulations. But, after an army of Gear Trolls tried to take over the Skylander Train for their own evil use, Jawbreaker quickly used his massive fists to pummel the trolls into retreat. Thanks to his quick action and ability to think for himself, Jawbreaker was made part of the Trap Team, where kids can use his Traptanium powered fists to deliver mighty blows to evil. No batteries required. Ages 6 years and up.

Legendary Nightmare Express Adventure Pack from ActivisionPublishing, Inc.

For Portal Masters looking to add to their assortment of Skylanders Trap Team figurines and expand their gameplay experience, this Toys“R”Us exclusive Adventure Pack includes Legendary Blades and two magical objects, Piggy Bank and Hand of Fate, each of which help unlock a new level in the game. Blades came from a long line of dragons who guarded the dungeon of Scalos Castle, where the Golden Fear Serpent slumbered for a century. To protect his land, Blades made a deal with Golden Fear stay in the castle’s dungeon for eternity, even though he dreamed of becoming a knight and was terrified of the serpent. But, since the only way to defeat Golden Fear was to confront fear itself, the serpent vanished and Blades saved the kingdom. News of this bravery found its way to Master Eon, who made Blades a Skylander and gave him the honor of prestigious Legendary Navy and Gold Armor. No batteries required. Ages 6 years and up.

Toys”R”Us Unveils Legendary Skylanders Trap Team Figures & Preorder

The debut of Skylanders Trap Team is only a few short weeks away, but Toys“R”Us is getting ahead of the game’s Sunday, October 5 launch with the introduction of new exclusive figures, giveaways, discounts and more for avid Portal Masters.

Legendary Nightmare Express In Package (Shadow)

Toys“R”Us Unveils Exclusive Legendary Toys Available for Pre-Order Next Week

For a fourth consecutive year, Toys“R”Us will be the only place fans will find the limited edition Legendary Series of Skylanders toys, including alternative versions of new Trap Team characters and packs, such as Legendary Jawbreaker and Legendary Adventure Pack Nightmare Express, both of which will be available for preorder in Toys“R”Us stores nationwide and online at on Tuesday, September 9.

Lengendary Jawbreaker OOP Nightmare Express (Legendary Pack) OOP Legendary Blades (Legendary Nightmare Express) OPP

Whenever their gaming world is in peril, players can bring these figures to life to defend Skylands against any evil threat. With the Legendary version of the new Jawbreaker Trap Master character, kids can use his two large Traptanium-powered fists to deliver mighty blows to evil. For gamers looking to expand their virtual Skylanders experience, Legendary Adventure Pack Nightmare Express includes Legendary Blades and two magical objects, helping to unlock a new level in the game.

Legendary Giveaways, Sweepstakes and Deals Only at Toys“R”Us

Portal Masters eager to enhance their current Skylanders figure collection should keep a close watch of @Toysrus on Instagram, where on Saturday, September 13, Toys“R”Us will post details on how fans can receive a free limited edition figure that same day (no purchase necessary, quantities limited) – stay tuned!

Shoppers can also take advantage of the following epic Skylanders deals, valid in-store Saturday, September 13 only:

  • BUY ONE GET ONE 70% OFF ALL Skylanders single figures*
  • SAVE $40 ALL Skylanders SWAP Force and Skylanders Giants Starter Packs – Was $59.99; Now $19.99

Toys“R”Us also remains the only place fans can participate in the Skylanders Trap Team Legendary Treasure Pre-Order Sweepstakes. Any customer who pre-orders Trap Team** at Toys“R”Us stores nationwide or online at will receive a complimentary Skylanders toy or accessory, available later this month when the game launches. Plus, once their Skylanders Trap Team Starter Pack is in hand, they can enter to win additional one-of-kind prizes, including a $1,000 Toys“R”Us shopping spree, a life-sized MEGA Bloks Skylander or the ultimate Skylanders bedroom makeover. Visit for sweepstakes details.

Nightmare Express (Legendary Pack) OOP Hand of Fate (Legendary Nightmare Express) OOP Legendary Jawbreaker In Package

Skylanders Trap Team News Tablet Version Announced!

For the first time in franchise history, Activision will bring the full console experience of the best-selling kid’s game and action figure line, Skylanders, to the tablet! On October 5th, launching day-and-date with the console version, the Skylanders Trap Team Tablet Starter Pack will give fans everything they need for a rich gameplay experience wherever and whenever they want to play. The launch also underscores Activision’s continued commitment to delivering another meaningful technological leap to the Skylanders franchise!

The Skylanders Trap Team Tablet Starter Pack will include a Bluetooth version of the Traptanium Portal that gives players the freedom to dock their tablet and a cool Bluetooth-enabled controller for the best possible play experience.  The pack will also include two Skylanders characters, two Traps, and a display tray that lets Portal Masters keep track of the Traps they’ve collected and which villains they have trapped.

Activision’s continued commitment to bringing significant innovation to the Toys-to-Life category that the company firmly established in 2011 is redefining the Toys-to-Life phenomenon with yet another ground-breaking innovation for the #2 best-selling console and handheld game overall in dollars for the first six months of 2014, in North America and Europe combined, and the #1 action figure line in North America!


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