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SKYLANDERS “GOES DARK” AT SDCC

SANTA MONICA, Calif. – July 21, 2014 –  For the first time, Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc. (NASDAQ: ATVI), brings Skylanders®, the world’s leading Toys-to-Life™ video game franchise¹, to Comic-Con International: San Diego. Starting Thursday, July 24, fans descending upon San Diego Comic-Con will be among the first in the world to get a look into the Skylanders universe, including new toys, and hands-on Skylanders Trap Team gameplay, with more news to come.  Attendees will be the first consumers to check out the new Skylanders Trap Team Dark Edition Starter Pack toys and will be able to pre-order the Starter Pack at the Skylanders booth (#303).  North American fans who can’t wait for the convention to start can pre-order the Skylanders Trap Team Dark Edition Starter Pack beginning today at major retailers while supplies last.

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The Skylanders Trap Team Dark Edition is a true collector’s starter pack that includes the special Ultimate Kaos Trap, which allows Portal Masters to trap and play as Kaos when the game launches in North America on October 5.  The Skylanders Trap Team Dark Edition Starter Pack features the Ultimate Kaos Trap, a special, larger-sized Trap to capture Skylands’ #1 villain. It will also include two Traps; exclusive black and silver variant designs of new characters Snap Shot, Wildfire and Food Fight; a two-sided ultimate collector poster; sticker sheets and trading cards. The Skylanders Trap Team Dark Edition Starter Pack will be available on Xbox 360™ games and entertainment system from Microsoft; Xbox One, the all-in-one games and entertainment system from Microsoft; PlayStation® 3 computer entertainment system; PlayStation® 4 and Nintendo’s Wii™ and Wii U™ systems for a suggested retail price of $99.

“In just 33 months, the Skylanders franchise has grown into a pop-culture phenomenon,” said Josh Taub, senior vice president of product management at Activision Publishing, Inc. “What better way to honor our fans, many of whom attend San Diego Comic-Con, than to give them new ways to experience the game firsthand? With the Skylanders Trap Team Dark Edition, #0 issue of the official Skylanders comic and additional surprises to come, we have more to offer fans than ever before.”

San Diego Comic-Con attendees can check out Skylanders at the following activations:

·         Skylanders Panel (Room 7AB): Skylanders: The Creative Process of Bringing Toys to Life” panel on Thursday, July 24th from 6-7 p.m., moderated by Geoff Keighley, will offer insights into one of the world’s most beloved Toys-to-Life video game franchises, as well as a major announcement about new Skylanders characters. Speakers include: comic book writer Ron Marz (Green Lantern, DC vs. Marvel), famed voice of Kaos Richard Horvitz (Billy and Mandy, Invader Zim), and Toys for Bob’s Director of Toy and Character Development, I-Wei Huang. New updates to the Skylanders franchise will be revealed, and fans will leave with Skylanders giveaways, while supplies last.

·         Skylanders Costume Contest (Room 7AB): Activision will award more than $5,000 in cash prizes and rare toys to the best Skylanders costumes at the panel on Thursday.

·         Skylanders Show Floor (Booth #303): Fans can check out new Skylanders Trap Team toys, pose with Skylanders’ #1 villain Kaos and costume characters, and receive giveaways while supplies last.

·         Skylanders Comic Book, IDW Publishing (Booth #2643): Leading comic book publisher IDW will debut the first-ever Skylanders comic-book series. Issue #0 – debuting at Comic-Con – will feature an introductory 16-page story that serves as a prequel to this year’s Skylanders Trap Team.  Limited copies of a variant cover of the comic book will be available for purchase exclusively for attendees.

·         First Public Hands-on Opportunities (Various Locations): Fans can be the first consumers in the world to play the upcoming Skylanders Trap Team at several locations and receive special giveaways while supplies last: Skylanders Trap Team First-to-Play Tour kicking off in the Interactive Zone at Petco Park’s Lexus Premier Lot (no SDCC badge required); the Nintendo Gaming Lounge in the San Diego Ballroom, Marriott Marquis & Marina (no SDCC badge required); and the Xbox Lounge in the Manchester Grand Hyatt at 1 Market Place (SDCC badge required). While at the Xbox Lounge, fans can win a collectible Skylanders-themed Xbox One.

·         Rubie’s Costumes (Booth #3649): Skylanders fans can get a sneak peek at the new Skylanders Halloween costumes available this fall at Rubie’s booth.

·         Mad Libs Pop-Up Shop (Booth #4612): Attendees can get their hands on the popular Skylanders UniverseTM Mad Libs, featuring more than 20 original stories, available for purchase at the Mad Libs Pop-Up Shop.

·         Special Kids Day Activities – Sunday, July 27 (Various Locations):   Kids who play the game at the Skylanders Trap Team First-to-Play Tour in the Interactive Zone will receive special giveaways, while supplies last.  Fans can also stop by the Penguin Publishing booth to pick up their limited edition Skylanders activity poster, while supplies last. Kids will also get a peek into the Skylanders comic book at IDW’s Kids Comics Panel on Sunday at 10 a.m. (Room 4).

Toys”R”Us Celebrates E3 with Skylanders Trap Team!

E3 is here and Toys“R”Us is celebrating the year’s biggest week in gaming with the introduction of new games, hot deals, giveaways and more for avid fans!

Skylanders Trap Team Goes Legendary with Exclusive Pre-Order Sweeps

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We are excited to announce the launch of the Skylanders Trap Team Legendary Treasure Pre-Order Sweepstakes exclusively for Toys“R”Us customers. Fans who pre-order Trap Team at Toys“R”Us stores nationwide or online at Toysrus.com (including those who have already placed pre-orders) will instantly win a complimentary Skylanders toy or accessory, available later this fall when the game launches. Plus, they will have the opportunity to enter to win additional one-of-kind prizes, including a $1,000 Toys“R”Us shopping spree, a life-sized MEGA Bloks Skylander or the ultimate Skylanders bedroom makeover. Visit Toysrus.com/LegendaryTreasure for sweepstakes details.

Trap Team’s Gearshift Now Available for Pre-Order

Soon-to-be Trap Masters can also get ahead of the game by pre-ordering the recently announced Skylanders Trap Team character, Gearshift, now at stores nationwide and at Toysrus.com (quantities limited). Gearshift marks the first time fans will be able to get their hands on the Tech element character, well in advance of her official arrival in 2015.

Skylanders Giveaways, Deals and Discounts this Saturday Only at Toys“R”Us

Portal Masters eager to enhance their current Skylanders gameplay experience and collection are encouraged to visit their local Toys“R”Us store this Saturday, June 14 for the chance to receive a complimentary Skylanders toy. The first 50 fans to stop by the Electronics department at ANY Toys “R”Us store will receive a FREE Skylanders Sidekick figure (no purchase necessary, quantities limited). While in-store, shoppers can also take advantage of the following Skylanders deals, valid in-store Saturday only*:

· 50% OFF ALL Skylanders SWAP Force Starter Packs

· $20 OFF ALL Skylanders SWAP Force play sets – prices vary

· 3 for $24 ALL $9.99 – $13.99 Skylanders SWAP Force figures

· 3 for $35 ALL $16.99 Skylanders SWAP Force figures and $15.99 Skylanders Giants figures

"Skylanders" Doom Stone Toy Giveaway Toys "R" Us Event

SKYLANDERS FANS CAN NOW PRE-ORDER A TRAP MASTER TOY FOR SKYLANDERS TRAP TEAM

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SANTA MONICA, Calif. – June 5, 2014 – Skylanders Trap TeamTM will get a heavy dose of girl power when Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc. (NASDAQ: ATVI) brings Gearshift to Portal Masters via a special pre-order program starting today. Gearshift is the latest character to be unveiled in the Skylanders Trap Team lineup and will be offered to Skylanders fans for pre-order at all major North American retailers while supplies last. This marks the first time fans will be able to get their hands on the Tech element character, months in advance of her official arrival at retail in 2015. Only a limited supply of Gearshift will be available for the October 5, 2014 launch of Skylanders Trap Team TM in North America, so fans are encouraged to pre-order her today to guarantee they can get this highly collectible character at launch!

Skylanders Trap Team brings a ground-breaking innovation to the Skylanders franchise by reversing the magic of its signature Toys-To-Life™ play pattern to let kids bring life-to-toys for the first time. In the game, Gearshift was created on the Tech island of Metallana by King Mercurus, who considered the young robot to be his own daughter. But rather than performing royal duties, Gearshift preferred to spend her time in the oily depths of the kingdom among its workers, secretly tending to the huge subterranean machines. When her father discovered this, he was furious – but then a squadron of Undead Stormriders suddenly attacked. Learning that these marauders wanted to capture her father, Gearshift used her knowledge of the labyrinth below to hide him. Seizing the emblem of her people – The Great Gear – she used it to fight the Stormriders, inspiring the workers to rise up. Together, they drove the Stormriders out of Metallana and saved the kingdom. For this, Gearshift was made part of the Trap Team, using her new awesome Traptanium-forged gear to help defend Skylands.

Skylanders Trap Team allows Portal Masters to seek out the most wanted villains in all of Skylands, capture them and pull them out of the game into their living rooms by securing them in a Trap. Fans can then use Traps to play as both heroes and villains who join the forces of good for the first time in an all-new adventure. The game will come with the Traptanium PortalTM, a new device that will enable kids to hear the villain speaking to them from inside the physical Trap.

Kids will be able to place the Trap in a special slot on the Portal, next to their Skylanders figures, to defeat and capture villains, as well as play as villains. Players also have the option to switch between playing as a Skylander and a villain at any time, creating fun and unique “tag team” gameplay. They can even take their Traps and their Skylanders characters to their friends’ houses for fun, co-operative adventures across console game systems. Skylanders Trap Team will be available on Nintendo Wii™, Wii U™, 3DS™, PlayStation®3 and PlayStation®4 computer entertainment system as well as the Xbox 360™ and Xbox One™ video game and entertainment system from Microsoft.

Additionally, Skylanders fans attending E3 2014 will get an exclusive first glimpse of this new hero at the Activision booth, which is located in South Hall #1647.

Toys”R”Us to Release Last SWAP Force LightCore Figure, Plus Deals & Trap Team Pre-Orders

This weekend, (April 26th and 27th) Toys“R”Us is celebrating the announcement of Skylanders Trap Team with the introduction of new toys, hot deals and more that fans can’t find anywhere else. As you know, those looking to ensure they are the first to receive the highly anticipated game, can pre-order Skylanders Trap Team now at Toys“R”Us stores nationwide and online at Toysrus.com.

"Skylanders" Doom Stone Toy Giveaway Toys "R" Us Event

For Portal Masters eager to enhance their Skylanders SWAP Force gameplay experience and build upon their Skylanders collection, the final SWAP Force LightCore figure, Bumble Blast, will be available only at Toys“R”Us stores nationwide tomorrow, Saturday, April 26 (quantities limited). Fans can also take advantage of the following Skylanders deals, valid in-store Saturday only:

· FREE Skylanders LightCore Hex figure when with the purchase any Skylanders SWAP Force LightCore figure – prices vary*

· BUY ONE GET ONE 75% OFF ALL Skylanders Giants and Skylanders Spyro’s Adventure single figures – prices vary**

· $25 OFF ALL Skylanders SWAP Force Starter Packs – Was $64.99; Now $39.99*

· 2 for $22 ALL $16.99 Skylanders SWAP Force figures*

· 2 for $14 ALL $10.99 Skylanders SWAP Force figures*

Light Core Bumble Blast

And, for those who can’t wait until October to get a closer look at Skylanders Trap Team, Toys“R”Us has an exclusive, behind-the-scenes video of the game, plus reactions from the first kids ever to see it live. On Wednesday, April 23, 30 lucky children were invited to a private reveal event at Toys“R”Us Times Square, where they had the opportunity to get an exclusive sneak peek at the not-yet-released game, its new characters and more. Video of the event and the game can be viewed now on the Toys“R”Us YouTube Channel, here

Skylanders Consumer 2014 Game Reveal Event at Toys "R" Us Times Square