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Skylanders Trap Team Launches at Toys”R”Us with Early Opening, New Exclusive Figures, Events and More

TOYS“R”US® CONTINUES TO SERVE AS THE DESTINATION FOR PORTAL MASTERS WORLDWIDE WITH THE LAUNCH OF SKYLANDERS TRAP TEAM

Skylanders Trap Team Starter Pack In Package

Soon-to-Be Trap Masters Can Capture and Play as Villains for the First Time Ever and Collect All-New Figures, Including the Legendary Series of Toys Available Only at Toys“R”Us

Toys“R”Us, U.S. Stores to Open Early on Sunday, October 5 for Fans Excited to be Among the First to Play the New Game*

 WAYNE, NJ (September 30, 2014) – Toys“R”Us® stores worldwide and Toysrus.com are set to “capture” gamers’ imaginations across the globe with the highly anticipated launch of Skylanders Trap Team, the latest extension in Activision Publishing, Inc.’s acclaimed Skylanders® franchise launching this Sunday, October 5. Named as one of the “Fabulous 15” on the company’s 2014 Holiday Hot Toy List, this new video game reverses the magic of the Toys-To-Life play pattern by introducing an innovation that, for the first time ever, lets players take a digital character and bring it to life in the physical world. For the fourth consecutive year, Toys“R”Us will be the only place fans will find the limited edition Legendary Series of Skylanders toys, including alternative versions of new Trap Team characters and packs, such as Legendary Jawbreaker, Legendary Déjà Vu and Legendary Nightmare Express Adventure Pack, all of which feature enhanced in-game powers.

“Since Activision launched its genre-defining Skylanders franchise, it has continued to deliver new titles that expand the Skylanders universe, providing excitement and rich, imaginative play to a very passionate group of fans. With Skylanders Trap Team, now reversing the magic of Toys-to-Life, Activision is once again disrupting the video game aisle in a truly engaging way,” said Richard Barry, Executive Vice President, Chief Merchandising Officer, Toys“R”Us, Inc. “A consistent top-seller at Toys“R”Us the last four years, the Skylanders brand is among the most successful kids’ franchises we’ve seen, and we are thrilled to build on our incredible, global retail collaboration with Activision, bringing an immersive Skylanders Trap Team experience to customers around the world.”

 Skylanders Trap Team allows gamers to seek out and defeat the most wanted villains in all of Skylands, then pull them out of the game and bring them to life right in their living rooms. Portal Masters take on the role of Trap Master, placing the magical Trap on a device called the Traptanium Portal to capture and hear the villain speaking to them. Fans can then play as both heroes and villains in an all-new adventure and build the ultimate Trap Team with more than 60 Skylanders to collect and over 40 villains to capture. Skylanders Trap Team will be available on Nintendo Wii, Wii U, 3DS,  Xbox 360 and Xbox One video game and entertainment system from Microsoft, PlayStation®3 and PlayStation®4 computer entertainment system, as well as a variety of iPad®, Kindle Fire and Android tablets.

Just in time for the holiday season, Toys“R”Us will have the largest selection of Skylanders characters available, including figures from Skylanders SWAP Force, Skylanders Giants and Skylanders Spyro’s Adventure®, all of which are also compatible with Skylanders Trap Team.

Skylanders is a franchise that is built on magical innovation, and our commitment is to try to deliver that with each and every new game. Skylanders Trap Team certainly carries on that tradition,” said Eric Hirshberg, CEO of Activision Publishing. “Just as we continue to up our game, Toys“R”Us is doing the exact same thing. The company has been huge supporters of Skylanders from day one, and that continues this year with the best retail execution we’ve seen yet. Toys“R”Us is again helping us bring the magic of Skylanders to life.”

Toys“R”Us Times Square to Unleash a World of Trap-tastic Fun with Special Launch Activities

On Saturday, October 4 and Sunday, October 5, the Toys“R”Us international flagship store in New York City will celebrate the launch of Skylanders Trap Team with one-of-a-kind in-store experiences. Customers who visit Toys“R”Us Times Square from 11am – 5pm on Saturday and Sunday will be among the first to play the new game at dedicated kiosks throughout the store and receive complimentary giveaways, while supplies last. Fans will also have the opportunity to be digitally teleported into a Skylanders Trap Team ‘Most Wanted’ photo alongside the most notorious villains in Skylands, including Kaos and Chompy Mage. Street Teams in Times Square will distribute informational cards throughout the weekend to build excitement and awareness of the upcoming launch.

Toys“R”Us Stores Nationwide Celebrate the Game’s Arrival with Early Opening, Exclusive Toys, Special Deals and Extra Rewards for Loyalty Members

Portal Masters can be among the first to experience the Skylanders Trap Team game and exclusive figures on Sunday, October 5, when Toys“R”Us stores in the United States will open one hour early, at 8am.* Select locations will also open from 12:01 – 1am on Sunday morning to accommodate avid fans eager to master the art of trapping before anyone else. To view the full list of stores opening at midnight, shoppers can visit Toysrus.com/MidnightSkylanders. And, to get kids and families even more excited for the game’s debut, Kaos will be taking over the Toys“R”Us Twitter channel (@Toysrus) on Saturday, October 4 from 11 – 11:50pm ET. With his unique brand of humor, this infamous evil villain will interact with fans and build anticipation for the midnight release.

With the Skylanders Trap Team Starter Pack finally in hand, those customers who participated in the Toys“R”Us exclusive Skylanders Trap Team Legendary Treasure Pre-Order Program will receive their complimentary Skylanders toy or accessory. They will also be able to enter to win one of the additional Ultimate Legendary prizes, including a $1,000 Toys“R”Us shopping spree, a life-sized MEGA Bloks® Skylander or the ultimate Skylanders bedroom makeover. For more details on how to enter, fans can visit Toysrus.com/LegendaryTreasure.

As an added bonus for the company’s most loyal customers, Rewards“R”Us loyalty members can enjoy special deals on Skylanders software, figures and accessories when they shop from 8am to 10am, and at select stores from 12:01am to 1:00am, on Sunday, October 5. Toys“R”Us recently launched its new Rewards“R”Us loyalty program to offer the more than 18 million existing Rewards“R”Us members, plus those who sign up in-store or online at Toysrus.com/myrewards, an opportunity to bank points for future purchases, enjoy an extended validity period when redeeming their rewards and receive exclusive savings and offers more than ever before. Loyalty members who are also “R”Us credit cardholders earn double Rewards points on any in-store or online “R”Us purchase they make with their card. “R”Us credit cardholders can also take part in 10%** off Thursdays at any “R”Us location. Plus, MasterCard cardholders can also earn points on items purchased at stores other than Toys“R”Us and Babies“R”Us.

Whenever their gaming world is in danger, fans can turn to the limited edition Legendary Series of toys to help defend Skylands against any evil peril. Providing a differentiated shopping experience for Skylanders enthusiasts nationwide, the following magical golden toys can only be found at Toys“R”Us:

 Legendary Jawbreaker Trap Master from ActivisionPublishing, Inc.

This Toys“R”Us exclusive Legendary version of the new Jawbreaker Trap Master character still wields two large Traptanium fists, but with an even more packed punch. Hailing from a race of robots who operated machines powering the fabled Skylanders Train, Jawbreaker once led an ordered existence full of rules and regulations. But, after an army of Gear Trolls tried to take over the Skylander Train for their own evil use, Jawbreaker quickly used his massive fists to pummel the trolls into retreat. Thanks to his quick action and ability to think for himself, Jawbreaker was made part of the Trap Team, where kids can use his Traptanium powered fists to deliver mighty blows to evil. No batteries required. Ages 6 years and up.

Legendary Nightmare Express Adventure Pack from ActivisionPublishing, Inc.

For Portal Masters looking to add to their assortment of Skylanders Trap Team figurines and expand their gameplay experience, this Toys“R”Us exclusive Adventure Pack includes Legendary Blades and two magical objects, Piggy Bank and Hand of Fate, each of which help unlock a new level in the game. Blades came from a long line of dragons who guarded the dungeon of Scalos Castle, where the Golden Fear Serpent slumbered for a century. To protect his land, Blades made a deal with Golden Fear stay in the castle’s dungeon for eternity, even though he dreamed of becoming a knight and was terrified of the serpent. But, since the only way to defeat Golden Fear was to confront fear itself, the serpent vanished and Blades saved the kingdom. News of this bravery found its way to Master Eon, who made Blades a Skylander and gave him the honor of prestigious Legendary Navy and Gold Armor. No batteries required. Ages 6 years and up.

Toys”R”Us Unveils Legendary Skylanders Trap Team Figures & Preorder

The debut of Skylanders Trap Team is only a few short weeks away, but Toys“R”Us is getting ahead of the game’s Sunday, October 5 launch with the introduction of new exclusive figures, giveaways, discounts and more for avid Portal Masters.

Legendary Nightmare Express In Package (Shadow)

Toys“R”Us Unveils Exclusive Legendary Toys Available for Pre-Order Next Week

For a fourth consecutive year, Toys“R”Us will be the only place fans will find the limited edition Legendary Series of Skylanders toys, including alternative versions of new Trap Team characters and packs, such as Legendary Jawbreaker and Legendary Adventure Pack Nightmare Express, both of which will be available for preorder in Toys“R”Us stores nationwide and online at Toysrus.com/Skylanders on Tuesday, September 9.

Lengendary Jawbreaker OOP Nightmare Express (Legendary Pack) OOP Legendary Blades (Legendary Nightmare Express) OPP

Whenever their gaming world is in peril, players can bring these figures to life to defend Skylands against any evil threat. With the Legendary version of the new Jawbreaker Trap Master character, kids can use his two large Traptanium-powered fists to deliver mighty blows to evil. For gamers looking to expand their virtual Skylanders experience, Legendary Adventure Pack Nightmare Express includes Legendary Blades and two magical objects, helping to unlock a new level in the game.

Legendary Giveaways, Sweepstakes and Deals Only at Toys“R”Us

Portal Masters eager to enhance their current Skylanders figure collection should keep a close watch of @Toysrus on Instagram, where on Saturday, September 13, Toys“R”Us will post details on how fans can receive a free limited edition figure that same day (no purchase necessary, quantities limited) – stay tuned!

Shoppers can also take advantage of the following epic Skylanders deals, valid in-store Saturday, September 13 only:

  • BUY ONE GET ONE 70% OFF ALL Skylanders single figures*
  • SAVE $40 ALL Skylanders SWAP Force and Skylanders Giants Starter Packs – Was $59.99; Now $19.99

Toys“R”Us also remains the only place fans can participate in the Skylanders Trap Team Legendary Treasure Pre-Order Sweepstakes. Any customer who pre-orders Trap Team** at Toys“R”Us stores nationwide or online at Toysrus.com will receive a complimentary Skylanders toy or accessory, available later this month when the game launches. Plus, once their Skylanders Trap Team Starter Pack is in hand, they can enter to win additional one-of-kind prizes, including a $1,000 Toys“R”Us shopping spree, a life-sized MEGA Bloks Skylander or the ultimate Skylanders bedroom makeover. Visit Toysrus.com/LegendaryTreasure for sweepstakes details.

Nightmare Express (Legendary Pack) OOP Hand of Fate (Legendary Nightmare Express) OOP Legendary Jawbreaker In Package

Toys”R”Us Celebrates E3 with Skylanders Trap Team!

E3 is here and Toys“R”Us is celebrating the year’s biggest week in gaming with the introduction of new games, hot deals, giveaways and more for avid fans!

Skylanders Trap Team Goes Legendary with Exclusive Pre-Order Sweeps

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We are excited to announce the launch of the Skylanders Trap Team Legendary Treasure Pre-Order Sweepstakes exclusively for Toys“R”Us customers. Fans who pre-order Trap Team at Toys“R”Us stores nationwide or online at Toysrus.com (including those who have already placed pre-orders) will instantly win a complimentary Skylanders toy or accessory, available later this fall when the game launches. Plus, they will have the opportunity to enter to win additional one-of-kind prizes, including a $1,000 Toys“R”Us shopping spree, a life-sized MEGA Bloks Skylander or the ultimate Skylanders bedroom makeover. Visit Toysrus.com/LegendaryTreasure for sweepstakes details.

Trap Team’s Gearshift Now Available for Pre-Order

Soon-to-be Trap Masters can also get ahead of the game by pre-ordering the recently announced Skylanders Trap Team character, Gearshift, now at stores nationwide and at Toysrus.com (quantities limited). Gearshift marks the first time fans will be able to get their hands on the Tech element character, well in advance of her official arrival in 2015.

Skylanders Giveaways, Deals and Discounts this Saturday Only at Toys“R”Us

Portal Masters eager to enhance their current Skylanders gameplay experience and collection are encouraged to visit their local Toys“R”Us store this Saturday, June 14 for the chance to receive a complimentary Skylanders toy. The first 50 fans to stop by the Electronics department at ANY Toys “R”Us store will receive a FREE Skylanders Sidekick figure (no purchase necessary, quantities limited). While in-store, shoppers can also take advantage of the following Skylanders deals, valid in-store Saturday only*:

· 50% OFF ALL Skylanders SWAP Force Starter Packs

· $20 OFF ALL Skylanders SWAP Force play sets – prices vary

· 3 for $24 ALL $9.99 – $13.99 Skylanders SWAP Force figures

· 3 for $35 ALL $16.99 Skylanders SWAP Force figures and $15.99 Skylanders Giants figures

"Skylanders" Doom Stone Toy Giveaway Toys "R" Us Event

Doom Stone at TRU’s Tomorrow – May 12th!

Toys“R”Us continues to be THE destination for all things Skylanders and will be the first retailer to bring the highly sought-after Doom Stone figure to Portal Masters across the country. On Tuesday, May 13, fans can find the final swappable Skylanders SWAP Force figure only at Toys“R”Us stores nationwide (quantities limited; no rain checks).

SSF_Photo_Toy_DoomStone_FINAL_NoShad_HiRes

Toys”R”Us to Release Last SWAP Force LightCore Figure, Plus Deals & Trap Team Pre-Orders

This weekend, (April 26th and 27th) Toys“R”Us is celebrating the announcement of Skylanders Trap Team with the introduction of new toys, hot deals and more that fans can’t find anywhere else. As you know, those looking to ensure they are the first to receive the highly anticipated game, can pre-order Skylanders Trap Team now at Toys“R”Us stores nationwide and online at Toysrus.com.

"Skylanders" Doom Stone Toy Giveaway Toys "R" Us Event

For Portal Masters eager to enhance their Skylanders SWAP Force gameplay experience and build upon their Skylanders collection, the final SWAP Force LightCore figure, Bumble Blast, will be available only at Toys“R”Us stores nationwide tomorrow, Saturday, April 26 (quantities limited). Fans can also take advantage of the following Skylanders deals, valid in-store Saturday only:

· FREE Skylanders LightCore Hex figure when with the purchase any Skylanders SWAP Force LightCore figure – prices vary*

· BUY ONE GET ONE 75% OFF ALL Skylanders Giants and Skylanders Spyro’s Adventure single figures – prices vary**

· $25 OFF ALL Skylanders SWAP Force Starter Packs – Was $64.99; Now $39.99*

· 2 for $22 ALL $16.99 Skylanders SWAP Force figures*

· 2 for $14 ALL $10.99 Skylanders SWAP Force figures*

Light Core Bumble Blast

And, for those who can’t wait until October to get a closer look at Skylanders Trap Team, Toys“R”Us has an exclusive, behind-the-scenes video of the game, plus reactions from the first kids ever to see it live. On Wednesday, April 23, 30 lucky children were invited to a private reveal event at Toys“R”Us Times Square, where they had the opportunity to get an exclusive sneak peek at the not-yet-released game, its new characters and more. Video of the event and the game can be viewed now on the Toys“R”Us YouTube Channel, here

Skylanders Consumer 2014 Game Reveal Event at Toys "R" Us Times Square